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Santa Rosa Beach · 30A · Remote Coaching

Personalized Health, Strength & Longevity Coaching for Women in Midlife and Beyond

ACTIVATE helps women build strength, improve body composition, move well, and create sustainable habits through expert coaching, strength training, body composition analysis, and personalized health strategy.

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Build Strength. Improve Health. Age Well.

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30+ Years Experience
5+ Expert Credentials
100% Personalized Programs
Serving 30A & Remote Clients
Shelly Lee coaching a client at Activate
Activate by Shelly Lee · Santa Rosa Beach / 30A
What ACTIVATE Does

A Complete Approach to Strength, Health & Longevity

ACTIVATE is a health and fitness coaching practice in the Santa Rosa Beach / 30A area designed for women who want a clear, personalized path to better strength, health, and confidence. We look at the whole picture — not just your workouts.

  • Strength training & progressive programming
  • Health and wellness coaching
  • Body composition analysis (InBody)
  • Movement & corrective exercise assessment
  • Nutrition and lifestyle strategy
  • Accountability and behavior change support
ACTIVATE's Unique Advantage

Many Programs Focus Only on Workouts. ACTIVATE Looks at the Whole Picture.

We assess your body composition, movement, strength, lifestyle habits, nutrition, sleep, stress, and goals — then create a clear plan to help you move forward with confidence.

This integrated approach supports the areas that matter most in midlife and beyond: building muscle, improving body composition, protecting mobility, supporting metabolic health, managing stress, and aging with strength.

30+
Years of behavioral health & coaching experience
5+
Expert credentials across fitness & health coaching
100%
Personalized — no cookie-cutter programs
360°
Whole-body approach to strength & longevity
Who ACTIVATE Is For

Designed for Women Ready to Take a More Strategic Approach

You may be a great fit if you're navigating midlife changes and want expert support that goes beyond random workouts or quick-fix plans.

Build Strength & Confidence

You want to build muscle definition, improve body composition, and feel genuinely strong and confident in your body.

Navigate Midlife Changes

You're in perimenopause, menopause, or midlife and want a coach who truly understands the hormonal and physical shifts happening in your body.

Create Sustainable Habits

You're tired of all-or-nothing cycles. You want a realistic, compassionate plan that fits your actual life and creates lasting change.

Improve Energy & Consistency

You want more energy, better sleep, and the accountability to stay consistent — not just for a few weeks, but for the long term.

Move Better & Age Well

You want to protect your mobility, support bone and joint health, and build the physical foundation for a strong, active life for decades to come.

Get a Clear Strategy

You feel stuck despite exercising or eating well. You want expert guidance that helps you understand your body and know exactly what to do next.

Services

Personalized Coaching Services Designed to Meet You Where You Are

Each service is designed to help you move forward with a clear plan — whether you're just starting out or looking for ongoing support.

01

ACTIVATE Assessment & Strategy

The best starting point for women who want clarity, direction, and a personalized plan. We assess body composition, movement, strength, lifestyle habits, nutrition, sleep, stress, and goals — then create a strategy that shows you exactly what to do next.

Start with an Assessment
02

Health Coaching

Focuses on the areas that determine success outside the gym: nutrition habits, sleep, stress, mindset, and consistency. Shelly's background as a National Board Certified Health Coach and Licensed Clinical Social Worker brings unique depth to this work.

03

Strength & Movement Coaching

Expert-coached sessions focused on building strength, improving movement quality, and training safely and effectively. Each session is tailored to your individual needs with attention to form, progression, and long-term results.

04

ACTIVATE Memberships

Ongoing support that combines strength training, health coaching, body composition tracking, accountability, and lifestyle strategy. For women who want structure, consistency, and a coach who connects the dots between workouts, habits, and long-term progress.

05

Remote Coaching & Program Design

Expert support and personalized programming for clients who don't train in person. Includes customized strength programming, habit support, progress check-ins, and health coaching. Ideal for women who travel or live outside the 30A area.

?

Not Sure Where to Start?

Book a free 15-minute call with Shelly. We'll talk through your goals and find the right fit — no pressure, no obligation.

Book Your Free 15-Min Call
Shelly Lee - Founder of Activate by Shelly Lee
About Shelly

Meet Shelly Lee, Founder of ACTIVATE

Shelly Lee brings a unique combination of health coaching, strength training, corrective exercise, and behavioral health expertise to her work with clients. After years of working with women, she recognized that most don't need another short-term diet or high-pressure fitness program — they need a clear strategy, expert coaching, and realistic support.

ACTIVATE reflects Shelly's passion for helping women in midlife and beyond feel strong, capable, confident, and informed about their bodies. Her approach is practical, compassionate, and strategic.

National Board Certified Health & Wellness Coach
Licensed Clinical Social Worker (LCSW)
NASM Certified Personal Trainer
NASM Corrective Exercise Specialist
Master of Social Work
30+ Years in Behavioral Health, Coaching & Leadership

"Strong bodies are built through more than exercise alone. Lasting change requires strength training, health habits, mindset, consistency, recovery, and a plan that fits your actual life."

Client Results

Real Women. Real Strength. Real Change.

ACTIVATE clients come with different goals, but many are looking for the same things: more strength, better consistency, improved body composition, and a plan they can actually sustain.

★★★★★

"I've been training privately with Shelly for about eight months, and I can't say enough good things about her! I've felt a huge improvement in my strength and endurance; but best of all, my life-long back pain is finally eased and is almost completely gone! I'm sleeping better and have the energy to do all the gardening, biking, walking, hiking and kayaking that I love to do. She's the perfect gift to give yourself!"

Wendy M., 43
↗ Back pain gone & energy restored
★★★★★

"I worked with Shelly twice a week for over 2 years. She helped me discover strength that I didn't know I had both physically and mentally. She adapts workouts to your personal needs and delivers results. I'm stronger and feel better than I have in years. Most of all she helped me realize I am capable of far more than I thought, which has extended into other areas of my life in a very positive way."

Tom M., 48
↗ Stronger physically & mentally
★★★★★

"I've been training with Shelly for more than 2½ years. Before then, I couldn't get into a good routine and didn't know the first thing about getting fit. Shelly challenged me to go beyond my expectations. I am in the best shape of my life and I never would have thought that I would be one of those people who gets grumpy if I have to miss a workout!"

Christine G., 51
↗ Best shape of her life
★★★★★

"I have had the privilege of having Shelly as my personal trainer for over two years. Being 73, I thought my active life was ending... Shelly enabled me to continue enjoying life and being joyously independent. She helped me strengthen my body for a knee replacement and post-surgery, helped me with balance, moving without pain, and strength."

Diane B., 73
↗ Active & independent at 73
★★★★★

"Shelly has been my personal trainer for over two years. When I first started, I was plagued with aches and pains and lacked confidence in my physical abilities. My goal was to gain strength, endurance, and knowledge about how I could be the best, healthiest version of myself. Shelly has helped me tremendously and guided me in all of those areas."

Kristi B.
↗ Strength, endurance & confidence gained
★★★★★

"I started working out with Shelly 8 months before my wedding to get in shape for the big day. I wanted to learn how to lift weights, tone up and feel comfortable in the gym. Shelly has exceeded my expectations. I've made more gains than I ever expected. Not only do I look strong but I feel strong and confident."

Lindsay W.
↗ Strong, toned & confident

Every client's goals, starting point, and progress are different. ACTIVATE focuses on helping each client create a personalized plan that supports sustainable strength, health, and lifestyle change.

The ACTIVATE Community

Strong Women Supporting Strong Women

ACTIVATE is more than coaching — it's a community of women committed to building strength, improving their health, and showing up for themselves. You don't have to do this alone.

Shelly coaching group class
Activate community
Training session
Group strength training
Shelly Lee - Activate

Ready to Take the Next Step?

Book a free 15-minute call with Shelly. We'll talk through your goals and find the right path forward — no pressure, no obligation.

Get in Touch

Ready to Take the Next Step?

The best way to begin is with a free 15-minute call with Shelly. We'll talk through your goals, your current challenges, and figure out the right next step together — no pressure, no commitment.

Serving women in Santa Rosa Beach / 30A and remotely nationwide.

504.813.0226
[email protected]
Santa Rosa Beach, FL 32459
Free 15-Min Call

Book a Call with Shelly

Pick a time that works for you. We'll spend 15 minutes talking through your goals and finding the right path forward — completely free, no obligation.

Book Your Free 15-Min Call

No pressure. No obligation. Just clarity.

Book a Free 15-Min Call